Levi’s Brand take on gun violence

American clothing company Levi Strauss & Co. announced the launch of an anti-gun violence campaign Tuesday.

Chip Bergh, the CEO, wrote in a statement, “We can’t take on every issue. But as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work… While taking a stand can be unpopular with some, doing nothing is no longer an option. That’s why Levi Strauss & Co. is stepping up our support for gun violence prevention.”

By creating the Safer Tomorrow Fund, which will direct more than $1 million in philanthropic grants to boosting gun-control groups; partnering with Everytown for Gun Safety and Michael Bloomberg to form Everytown Business Leaders for Gun Safety; and doubling the company’s usual employee donation match to organizations aligned with the new Safer Tomorrow Fund; Levi Strauss hopes to help combat the gun problem in America.

In addition to the aforementioned initiatives, employees will be paid for their political activism, for up to five hours a month.

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3 Comments
  1. steven 3 months ago
    Reply

    I associate Levis with Cowboys, the gold rush, the wild west, not an anti gun campaign. Doesn’t fit the brand.

  2. Anthony Sublett 3 months ago
    Reply

    Glad Levi is stepping up!!! Hope more do, gun violence is out of control. And alot of these idiots out here ain’t got no business with a gun!!!

  3. Hector 2 months ago
    Reply

    There ads used to feature cowboys with guns

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