Colin Kaepernick is one of the faces featured in Nike’s 30th anniversary of their “Just do it.” campaign.
His advert reads, “Believe in something. Even if it means sacrificing everything.” This slogan is rather appropriate since Kaepernick was the modern-day hero of the NFL.
He and his lawyers believe that NFL owners have deliberately denied the former quarterback employment in the league due to his protests of police brutality and social inequality during the pre-game playing of the national anthem. Kaepernick first sat and then kneeled during the anthem in the 2016 preseason, and continued his protest through the rest of the season.
Ironically, Nike is the NFL’s official apparel sponsor. The athletic wear giant designs the jerseys and game day apparel worn by all 32 franchises. Nike signed Kaepernick in 2011 to endorse its products.
Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”Facebook contests by Rewards Fuel