Nike taps Colin Kaepernick for new ad campaign

Nike Taps Colin Kaepernick for 30th anniversary ad.

Colin Kaepernick is one of the faces featured in Nike’s 30th anniversary of their “Just do it.” campaign.

His advert reads, “Believe in something. Even if it means sacrificing everything.” This slogan is rather appropriate since Kaepernick was the modern-day hero of the NFL.

He and his lawyers believe that NFL owners have deliberately denied the former quarterback employment in the league due to his protests of police brutality and social inequality during the pre-game playing of the national anthem. Kaepernick first sat and then kneeled during the anthem in the 2016 preseason, and continued his protest through the rest of the season.

Ironically, Nike is the NFL’s official apparel sponsor. The athletic wear giant designs the jerseys and game day apparel worn by all 32 franchises. Nike signed Kaepernick in 2011 to endorse its products.

Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”

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  1. Anthony Sublett 3 months ago

    I say it again: What is the difference between a moment and a movement??? Sacrifice and Mr Kaepernick has definitely has proven this!!!👍👍👍

  2. steven 3 months ago

    If I was Nike I would use active players in the ads. But if Nike is such a big sponsor maybe they can influence the NFL to let him play so he can really endorse the products. And not just sneakers. He can promote a new pants with build in kneepads for extra comfort, not just in the game but during the National Anthem as he takes a knee in Nike comfort and gives a big thumbs up.

    • Empire BBK 3 months ago

      Lmao…do you think Nike will lose more customers than it gains?

      • steven 3 months ago

        I’m sure they calculated everything long ago. When the protests started, attendance and TV viewing went down a little but not enough to hurt the league. And winning excuses anything. If Colin can come back and win a game Nike might have a new flag. I’d like to see him go into a press conference after a win and say, I know I had some nice passes and it was a great game but I can’t talk about that now… because I’m so upset about what happened in the Chicago streets last night…

  3. Anthony Sublett 3 months ago

    I love the commercial, great job!!!

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